Brand Identity: Planet Home Event 2019

I designed the logo and brand identity for Planet Home, which produced a three-day music festival and conference at the Palace of Fine Arts in San Francisco featuring Snoop Dogg, Edward Norton and Bill Nye, which aimed to bring people together to help solve our planet’s most challenging environmental issues. I created a branding system and marketing campaign that I helped implement across all branded touch points, working closely with all stakeholders.

CLIENT

PLANET HOME

WORK

BRAND IDENTITY, MARKETING, WEB AND DIGITAL, PRINT

Planet Home Brand Guidelines

Below you’ll find some sketches and initial concepts for the brand identity, including logo and icon drafts.

Initial sketches and Refined logo concepts

Planet Home Web

I helped design Planet Home’s event website. Using the brand identity I created, I designed an experience that effectively spoke to our mission, the event offerings and what to expect over the 3 day weekend. Check out the interactive Figma prototype file below:

Planet Home Web

Poster Art

I used the main poster art to highlight the iconic venue the event took place in, the Palace of Fine Arts. This poster art was used across all marketing platforms, both digitally and in print.

Decks

For the Planet Home event, I designed and created countless B2B sponsorship decks centering around the brand’s mission, activation exhibits, and sales efforts. Slide to the right to a select few slides from these decks.

Out-of-home Ads

These were a few of the out-of-home ads that were displayed all across San Francisco in advance of the 2019 event.

Printed Collateral

I designed various printed collateral which included business cards for over 50 employees, cards-for Planet Home’s Eco Sprints, and flyers handed out in advance of the event.

Printed Collateral

I designed various printed collateral which included business cards for over 50 employees, cards-for Planet Home’s Eco Sprints, and flyers handed out in advance of the event.

Social Media

I designed social media posts across Instagram, Facebook and Twitter for each artist and speaker to use on their platforms to promote the event.

Banner Ads

I designed banner ads that ran digitally, featuring the featured talent at the event.

Banner Ads

I designed banner ads that ran digitally, featuring the featured talent at the event.

One Sheets

I designed multiple sales materials in advance of the event to secure sponsors and artists to perform and exhibit at the event. These are a sampling of the one sheets I designed in advance of event.

Email Newsletters

In the upcoming weeks leading up to the event, I designed email newsletters sent to Planet Home’s subscriber base on Hubspot that highlighted the exhibits, performers, and offerings for the 3-day weekend.