You’ll see the final assets I delivered to Radicle Science above. I worked closely with their stakeholders to give them an updated logo mark and lockup, color palette and templated slide deck using their brand identity.

The images above show the various iterations of the updates I made to the logo and color options I provided. I look at everything from stroke weight to font to shape to make the logo mark and lockup feel more cohesive, and visually balanced. The changes were somewhat subtle but the fine details went a long way to upgrade the logo mark in an effective way.