loader image

And with the merchandise, we played with how to represent that term, in styles that branched out of the existing brand identity. So we had some fun and I got to play with grungy looks, text lettering that evoked the punk rock movement of the 60s and 70s for the most part. These sketches above were my first stab.

Ultimately, I landed on two designs depicting the term “solutionist.” I designed the piece on the left using graffiti and grungy looking, hand-drawn text to showcase the word. The drips off the side of the text, on a slant, and the scribbles and jagged edges of the text really evoke the punk feeling I was playing off of. The piece on the right deconstructs the EQ logo.

Ultimately, I landed on two designs depicting the term “solutionist.” I designed the piece on the left using graffiti and grungy looking, hand-drawn text to showcase the word. The drips off the side of the text, on a slant, and the scribbles and jagged edges of the text really evoke the punk feeling I was playing off of. The piece on the right deconstructs the EQ logo.

EQ Merch

EQ wanted to develop merchandise that could be introduced at our EcoSprint event, which brought leaders in various political, economic, environmental and technological fields to find solutions to our world’s climate crisis. We came up with the term solutionist as a word to describe those who want to enact solutions in their own lives to make the world more sustainable and livable. I was directed by our CEO to use punk rock and brutalism as themes to explore in my designs. I also developed water bottle concepts that went unused ultimately, while using pop art as a loose starting point.

Leave a Reply