All of these concpets below show the process I took to creating the logo. Starting off with sketches, I brought them into Illustrator and played with them until I settle on the logo featured on top.
Westwood Village Logo
I grew up in Westwood Village, a neighborhood adjacent to UCLA. I always felt the area’s branding was a little lackluster considering the it once was a hub for Hollywood premieres and entertainment. I thought it would fun to play with the area’s iconic landmark, the Fox theater, and an art deco style.